Hi! I’m Steph, the creator behind Pretty & Nordic.

Pretty & Nordic began because I’ve always loved beauty, style, and cute nails, but I hated how expensive and time-consuming salon visits were. I wanted nails that were affordable, fast, reusable, and still looked high-quality and luxe.

So instead of creating the nails myself, I started carefully curating a selection of press-on sets from trusted suppliers. I choose every design with intention - the colors, the shapes, the styles - to match the Pretty & Nordic vibe:
soft, feminine, aesthetic, and always a little magical.

Every machine-made set in the store is hand-selected by me, and every hand-painted set is made by skilled nail artists I work closely with and personally trust.
My job is to make sure you get styles that are cute, durable, comfortable to wear, and perfect for any vibe.

What started as a simple idea in my apartment in Älta has grown into a brand loved by girls and women all across Europe and I’m so grateful. 💗

Pretty & Nordic exists to help you feel confident, pretty, and put together… without the cost or commitment of the salon.